Machine flexibility for lightweight packaging strategies

Coca-Cola is aggressively pursuing lightweight packaging, including PET bottles, aluminum cans, and closures. Michael Lurker, the operations manager for the Baton Rouge Coca-Cola Bottling Company United, expresses the challenges with being the bottler for such a large company. One of the main challenges outlined is maintaining package integrity. Since PET bottles lose carbonation at a much faster rate than a can or glass bottle, there is a shorter shelf life that must be factored in. Coca-Cola frequently makes changes to packaging and this requires constant adjustments to quality specifications. 

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