March Madness is starting early this year for fans and viewers. That’s because Coke Zero is tapping into the intense loyalty NCAA basketball fans have for their favorite teams and their passion for all things NCAA Men’s Final Four to launch the Coke Zero School Shout Out.
Starting today through March 10 (or while supplies last), fans can text “0” plus their favorite NCAA Division I basketball team to “2653” to score one of thousands of free NCAA March Madness Live access packages and the chance to watch all the Tournament action across multiple digital and mobile platforms. In addition, fans can register at www.enjoymoremadness.com for the chance to win a trip for two to the 2012 NCAA Men’s Final Four in New Orleans.
“The NCAA March Madness fan experience is about much more than just the action on the court and whether your favorite team wins or loses. For fans, it’s about enjoying every moment of the action to the fullest extent from Selection Sunday® through the Final Four,” said Katie Bayne, president and general manager of sparkling beverages, Coca-Cola North America. “During this year’s tournament Coke Zero is offering fans an interactive platform that engages fans throughout the tournament, along with great prizing, so fans can enjoy more NCAA March Madness like never before.”
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