An interactive billboard at a London bus stop can scan your face and determine if you're a man or a woman by using facial recognition technology. The display then plays one of two messages based on that information.
Plan UK, a global children's charity, is using the billboard to raise awareness about the choices unavailable to women around the world in their "Because I'm a girl" campaign.
Women are shown a short video advertisement depicting girls who've been stripped of the privilege to make choices about their careers, educations or spouses.
Men, on the other hand, are only shown statistics regarding the issue. Naomi Williams, a Plan UK campaign manager, says the full advertisement is not available to men so they can get "a glimpse of what it's like to have [their] basic choices taken away."
The set-up cost nearly $47,000 and boasts a 90 percent accuracy rate in determining whether passersby are male or female, Time reports. The organization hopes to raise about $400,000 in donations with the two-week campaign.
Do you think advertisements targeting men and women based on facial recognition is a cool way of engaging your target? Or and invasion of privacy? Are you more likely to stop and interact with an ad if you know it has singled you out to participate?
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