Sweet tea may be sweet because it’s loaded with sugar, but Honest Tea thinks there’s a market for the popular beverage that goes easy on the sugar load.
The Bethesda-based company, acquired by The Coca-Cola Co. last year, has started a national rollout of “Not Too Sweet” Tea, a traditional sweet tea it says has 40 percent less sugar and calories than other leading sweet teas.
A 16.9-ounce bottle has 25 grams of sugar and 100 calories. The sweetness comes from a combination of organic cane sugar and organic stevia, the company said.
Honest Tea, founded in a Maryland kitchen in 1998, sold a 40 percent stake to Coke in 2008. Coke bought the company outright one year ago.
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