Do you have a friend called Matt? Have a crush on Josh? Want to meet Jess? Miss Kate? Why not ‘Share a COKE’ with them?
Some of New Zealand’s most popular first names will appear on millions of COCA-COLA bottles and cans this spring in a campaign that will inspire people to connect and ‘Share a COKE’ with friends and family.
From now until Christmas, bottles of COCA-COLA will have first names ranging from Aaron to Zoe on one side of the bottle inviting them to share the COKE. Cans of COKE will also invite consumers to share with the likes of their mates, Sis, and Bro.
"This is a playful social invitation to Kiwis that puts them front and centre using the power of the first name," says Brid Drohan-Stewart, COCA-COLA Sparkling Beverages Marketing Manager.
"We want people to have fun finding the names of friends and family they want to catch-up with, those they’ve lost touch with, or even someone they’ve yet to connect with, so they can enjoy sharing a COKE together."
Last summer Aussies were invited to ‘Share a COKE’, but COCA-COLA says the New Zealand campaign is distinctively Kiwi: "The 150 names are New Zealand’s most popular and reflect our own unique identity and diversity."
New Zealanders may also see the names and faces of their friends and family members appear in one of a kind COCA-COLA advertisements, including a 30-sec television commercial. Real Kiwis named ‘Jess’ and ‘Josh’ volunteered to share their ‘Share a COKE’ experience with the rest of New Zealand.
For those that can’t find their name or names of friends and family, consumers will also be able to request 600mL COKE bottles and 200mL COKE cans with a name of their choice at select universities, grocery stores and shopping centres - visit the website for dates, locations and conditions.
"Inspiring Kiwis to connect or re-connect is at the heart of this campaign. If they can’t get together face-to-face, we’re also providing places online to share great stories about how Kiwis are connecting over a COKE."
COCA-COLA Facebook fans can personalize and share a ‘virtual COKE’ with friends, as well as swap notes and pictures of how they are connecting.
For more information head to www.shareacoke.co.nz or the COCA-COLA New Zealand facebook page.
Some of New Zealand’s most popular first names will appear on millions of COCA-COLA bottles and cans this spring in a campaign that will inspire people to connect and ‘Share a COKE’ with friends and family.
From now until Christmas, bottles of COCA-COLA will have first names ranging from Aaron to Zoe on one side of the bottle inviting them to share the COKE. Cans of COKE will also invite consumers to share with the likes of their mates, Sis, and Bro.
"This is a playful social invitation to Kiwis that puts them front and centre using the power of the first name," says Brid Drohan-Stewart, COCA-COLA Sparkling Beverages Marketing Manager.
"We want people to have fun finding the names of friends and family they want to catch-up with, those they’ve lost touch with, or even someone they’ve yet to connect with, so they can enjoy sharing a COKE together."
Last summer Aussies were invited to ‘Share a COKE’, but COCA-COLA says the New Zealand campaign is distinctively Kiwi: "The 150 names are New Zealand’s most popular and reflect our own unique identity and diversity."
New Zealanders may also see the names and faces of their friends and family members appear in one of a kind COCA-COLA advertisements, including a 30-sec television commercial. Real Kiwis named ‘Jess’ and ‘Josh’ volunteered to share their ‘Share a COKE’ experience with the rest of New Zealand.
For those that can’t find their name or names of friends and family, consumers will also be able to request 600mL COKE bottles and 200mL COKE cans with a name of their choice at select universities, grocery stores and shopping centres - visit the website for dates, locations and conditions.
"Inspiring Kiwis to connect or re-connect is at the heart of this campaign. If they can’t get together face-to-face, we’re also providing places online to share great stories about how Kiwis are connecting over a COKE."
COCA-COLA Facebook fans can personalize and share a ‘virtual COKE’ with friends, as well as swap notes and pictures of how they are connecting.
For more information head to www.shareacoke.co.nz or the COCA-COLA New Zealand facebook page.
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