Pepsi/Billboard Concert to Honor Michael Jackson

This year marks the 25th anniversary of Michael Jackson’s Bad album and Pepsi has committed to celebrating the milestone for a full year.  On August 29th, which would have been the King of Pop’s birthday, there will be an extra special event.

The Pepsi and Billboard’s 2012 Summer Beats Concert Series will wrap up with a tribute to Michael Jackson at New York City’s Gotham Hall and will include performances by Swizz Beatz, Ne-Yo, Melanie Fiona and music from DJ Cassidy.  The artists will also perform some of their current hits as well.

This isn’t the first major celebration of the anniversary of the incredible album.  There was a pretty cool campaign earlier this year when Pepsi released 1 billion limited-edition cans that featured Michael Jackson’s instantly recognizable silhouette.  The cola giant also sponsored giveaways with great prizes like jackets that resembled the ones worn during Jackson’s Bad tour and tickets to Cirque du Soleil’s Michael Jackson The Immortal World Tour.

It’s too bad that this outpouring of love and support didn’t come until after Michael Jackson’s death but it’s better late than never.  It is interesting to consider, though, whether this anniversary would have been recognized if he was still alive.  We will never know. 

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