Prepping for Nestea Transition, Coke Introduces New FUZE Teas, Juices

The Coca-Cola Co. Inc. has introduced a new line of tea and juice drinks for its FUZE brand as it prepares to hand over distribution of Nestea to Nestle Waters North America (NWNA) at the end of 2012. Earlier this year, Coke and NWNA announced that they would alter their 20 year partnership and marketing agreement of the Nestea brand to focus away from North America. Within the announcement, Coke said that it would utilize FUZE as a replacement for Nestea, which has been positioned as the cola giant’s value-branded option within its tea portfolio. The new FUZE offerings include a lemon tea, a tea and lemonade blend, and a strawberry lemonade, and are priced at $.99 for a one-liter bottle.

Here is Coke’s press release announcing the new FUZE line extension:

Brand Poised for Growth with Five New Flavors Hitting Convenience Store Shelves This Month

ATLANTA–(BUSINESS WIRE)--FUZE^® is celebrating a summer of great-tasting refreshment with the introduction of its new collection of teas and juice drinks. The new FUZE line-up features a blend of natural flavors to keep Americans cool and refreshed.

The launch kicks off this summer, with a full offering of fountain and bottle/can package options available by the end of the year. The 1-liter package is available now at convenience stores across the country. The new selections from FUZE include:

• Lemon Iced Tea
• Honey and Ginseng Green Tea
• Half Iced Tea & Half Lemonade
• Berry Punch Juice Drink
• Strawberry Lemonade Juice Drink

“Our fans expect vibrant tastes from FUZE and we are excited to add five new flavors to the FUZE family,” said Chris Johnston, Tea Director, Coca-Cola North America. “We expect our new teas and juice drinks will both refresh people and accelerate our momentum in this growth segment.”
FUZE beverages offer consumers a great-tasting source of vitamins B6 and B12,^* available in all FUZE products except Honey & Ginseng Green Tea. They are currently available in 1-liter packages affordably priced at $.99 at participating retailers.

Additional FUZE offerings will debut throughout the remainder of 2012.

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