Friday, April 19, 2013

Caffeine Free Coke Zero on its way

via http://www.bizjournals.com

Coke Zero will soon have zero caffeine to match its zero calories.

The Atlanta-based beverage giant announced Wednesday Caffeine Free Coke Zero will hit store shelves in mid-July, packaged in 12-packs of 12-ounce cans and 2-liter bottles.

“Caffeine-free products are growing in popularity, making up nearly 30 percent of all sparkling beverage sales in the U.S.,” said Stuart Kronauge, head of sparkling for Coca-Cola North America Group, in a statement. “By introducing Caffeine Free Coke Zero, we’re giving fans exactly what they want, making the brand accessible for enjoyment all day long.”

Coke Zero is the 12th brand in The Coca-Cola Co.’s (NYSE: KO) portfolio to reach $1 billion in global revenue.

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