via http://creativity-online.com
Campaign includes app that will create a 'baby version' of yourself.
Evian is bringing back the dancing tots. "Baby & Me," a new film
from the brand, created by BETC Paris, starts with an adult catching his
reflection in a bus window and seeing a baby version of himself looking
back at him. When he finds a full-length mirror, he starts dancing, and
so does the baby. Other passersby find the same thing happening to
them, leading to a full-blown dance routine, set to "Here Comes the
Hotstepper," which was remixed for the brand by artist Yuksek.
Directorial duo "We Are From LA" shot the film.
The global brand campaign will include an outdoor/poster element that
will feature portraits of adults and their baby versions facing each
other, displayed in train stations and Metro platforms.
An app, "Baby & Me," created by the agency in collaboration with
production company B-Reel, will be available starting mid-May, and will
use facial recognition technology to transform uploaded pictures of
adults into "baby versions."
Babies, have of course, been the cornerstone of Evian creative since 1998, when the brand launched "Waterbabies." 2008's "Roller Babies," remains, according to Guinness, the most viewed ad video ever.
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