Coca-Cola shows off the untapped potential for 3D printing in advertising

via http://venturebeat.com/

If you’re a company looking for a smart way to incorporate 3D printing in your ad campaigns, look no further than this example from Coca-Cola.

To promote the launch of its new “mini” bottles in Israel, Coca-Cola invited people to its custom-made 3D printing lab, where it soda giant scanned the visitors and gave them 3D-printed “mini me” versions of themselves.

While the use case isn’t new, it does show how even the biggest of brands can do something both simple and interesting with 3D printing. One the technology’s most basic strengths is customization, which Coca-Cola’s campaign shows off well.