via http://creativity-online.com
Life was much simpler back then, wasn't it? Coke looks back on olden
times in this new one-minute spot, out of David, Buenos Aires.
"Grandfather" presents a day in two men's lives using a familiar split screen
approach. But this time, the left-hand sepia-toned frame shows the
routine of a young 1950's married man, while on the right the same actor
portrays his modern-day counterpart. In the end, the generations merge
together seamlessly when we discover the two men are grandfather and
grandson.
The old-timer's life emerges as the simpler one in which time moves
slower, food portions are smaller, snacks are healthier and physical
exertion is a given in his daily routine. Another noticeable difference
is his happier demeanor-- none of his lifestyle choices seem to put a
strain on him and, hey, gets to enjoy a guilt-free cold cola at the end.
The spot, which is backed by Tom Jones' "It's Not Unusual," began
airing in the U.K. today as a part of Coke's continuing efforts
to raise awareness about balanced diets and active healthy living. It
also strategically presents their zero calorie and zero sugar option,
Coca-Cola Zero. You know, because that's what grandpa would have chosen,
if he could have, back in the day.
Coca-Cola also took a more lighthearted, animated approach to
promoting the active lifestyle in another spot created out of The
Cyranos and directed by Johnny Kelly of Nexus, who also was behind
Chipotle's celebrated "Back to the Start." Check out his director's cut here.
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