Devin Graham Hooks Up With Mountain Dew for New Stunt: a Death-Defying Human Catapult

via http://www.adweek.com

Devin Graham has always seemed right up Mountain Dew's alley. The director, aka Devin Supertramp, who specializes in building giant outdoor contraptions that fling attractive young people into the air, was even apparently the inspiration for a 2011 Mountain Dew spot—its footage of BMX bikers launching themselves into a lake sure looked a lot like this 2010 Graham production. Now, Mountain Dew has officially teamed up with Graham for a new video and an upcoming tour. The video, below, presents lots of woozy footage of people flying back and forth on a giant catapult—with plenty of Mountain Dew signage and products around. (One guy empties a bottle of the stuff on his face mid-'pult, adding to his own personal horror.) Attractive young people who missed out on this stunt, worry not. Dew and Devin are going on a road trip! As Graham writes on his site: "On September 1st, we're jumping into an RV full of Mountain Dew and all the equipment we need to pull off some seriously amazing stunts. And the best part is, YOU will be planning the locations and the stunts themselves right along with us!" Graham has worked with brands before—on stunts like this neck-breakingly awesome lake-jumping waterslide, co-branded by Vooray.