Pepsi Max - Display King

Name of Company/Competitor:  Pepsi Max
Name of Campaign/Spot: Display King
Date Launched: 10/30/2010
Description: Pepsi Max goes up against Coke Zero by trying to make the best display case ever. Both put up elaborate displays until Pepsi Max wins by bringing out Snoop Dogg for a concert on a Pepsi Max stage.
Media Details: TV

Pepsi Max - Official Soft Drink of the NFL

·         Name of Company/Competitor: Pepsi Max

·         Name of Campaign/Spot:Official Soft Drink of the NFL

·         Date Launched:10/10/2010

·         Description: Pepsi Max claimed its position as the Official Soft Drink of the NFL. They included online music contracts with Snoop Dogg and called it the "Audible" campaign. Both were emphasizing Pepsi Max as being geared toward male interests. 

·         Media Details: Print, Online, TV

Mountain Dew - Here's To The Loud

·         Name of Company/Competitor: Mountain Dew

·         Name of Campaign/Spot: Here's To The Loud

·         Date Launched: 9/30/2010

·         Description: There are about 965,471 Channel Views and 3,125 subscribers.  Mt. Dew listens to their fans and here is a video about the creation of White Out that came out at the beginning of 2010.  

·         Media Details:TV

Pepsi Max - Jeff Grodon: 400 Prizes in 400 Miles

·         Name of Company/Competitor: Pepsi Max

·         Name of Campaign/Spot: Jeff Gordon: 400 Prizes for 400 Miles

·         Date Launched: 9/20/2010

·         Description: Gordon encourages people to enter the sweepstakes online during the October 10th race. Prizes will be given away every mile.

·         Media Details: TV, YouTube Channel

Coca-Cola - Unlock the Secret Formula

·         Name of Company/Competitor: Coca-Cola

·         Name of Campaign/Spot: Unlock the Secret Formula

·         Date Launched: 9/17/2010

·         Description: Who is Dr. Pemberton? montage of old coke commercials and a vault door is shown being closed with red alarm lights going off. Words say: It's okay you can have it. Wouldn't you like to know.                 

·         Media Details: TV, Online

Diet Mountain Dew

·         Name of Company/Competitor: Diet Mountain Dew

·         Name of Campaign/Spot: Two Men Show Eagle Tattoos in Break Room

·         Date Launched: 8/19/2010

·         Description:Two men at work talking about the unexpected taste of Diet Mt. Dew. Both show eagle tattoos. One woman takes a sip of her drink and screams like an eagle breaking all the glass. DIET TASTES BETTER ON THE MOUNTAIN.

·         Media Details: TV

Pepsi Max - Diner

·         Name of Company/Competitor: Pepsi Max

·         Name of Campaign/Spot: Diner

·         Date Launched:7/17/2010

·         Description: Pepsi Max and a Coke Zero delivery men are both sitting at a diner. They try to be friends and the Pepsi Max delivery man lets the Coke Zero guy try his soda. Pepsi Max guy records the moment and puts it on YouTube. They begin fighting.

·         Media Details: TV

Coca-Cola - Finals

·         Name of Company/Competitor: Coca-Cola

·         Name of Campaign/Spot: Finals

·         Date Launched:6/30/2010

·         Description: The story of a college student who falls asleep studying for his history exam and is about to miss it. Suddenly, the 2-D characters from his textbook come to life and attempt to wake him. These historical figures hatch a plan and open the Coke sitting on his desk. The 'psshht' of the Coca-Cola wakes him. The student takes a drink, is refreshed and energized, and heads out the door to the exam.    

·         Media Details: TV

Pepsi - 4th of July Wordplay

·         Name of Company/Competitor: Pepsi

·         Name of Campaign/Spot: 4th of July Wordplay

·         Date Launched: 6/29/2010

·         Description: Pepsi celebrates the 4th of July with a wordplay fireworks display and reminds consumers that every Pepsi bought, helps the Pepsi Refresh Project.

·         Media Details: TV

Mountain Dew - Green Label Art: Shop Series

·         Name of Company/Competitor: Mountain Dew

·         Name of Campaign/Spot: Green Label Art: Shop Series

·         Date Launched: 6/23/2010

·         Description: Skater boarding across town talking about being inspired. Mt. Dew just designed a brand new can for Mountain Dew and inspired 35 shops across the country to create their own.  Only one can will hit stores nationwide.Greenlabel.com

·         Media Details: TV