Wednesday, March 16, 2011

Coca-Cola - Feel the Music

Name of Company/Competitor: Coca-Cola
·     Name of Campaign/Spot: Feel the Music
·     Date Launched: 3/14/2011
·     Description: The band One Night Only wants fans of Coca-Cola to be in their music video. By going online, Coke fans can upload a video of them rocking out in their room. The video will be placed in the One Night Only song 'Can You Feel It Tonight?' This song was featured in the latest Coca-Cola commercial 'Walls' and is part of an interactive music campaign.
      Media Details: Online
      

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