The South by Southwest Interactive Festival is the hot spot for discovering the next up and coming technology. Unlike previous years, the latest conference focused on three themes instead of one hot new technology.
Small group networking was a break out trend for this year's conference. Brands like GroupMe, offer users services that enable them to group individuals into separate clusters for messaging or invitations. There are several competitors to this system that integrate photo sharing and physical location notification. Similar to life, we segment our conversations. This trend is just another way to organize the clutter of our social circles.
Social gaming, once again, is recognized as a tactic for building brand engagement. While many companies have not yet figured out how to use games to further its organizational goals, progress is being made in that direction.
Through modern technology, the latest information can instantly be discovered by consumers. Therefore, remaining relevant and understanding pop culture is vital. The key to a successful brand is not only joining the conversation, but becoming the topic. Reacting to the rapid changes on the Web demands that companies work to develop effective ways to process online information in order to capitalize.
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