“G” Symbol Still Lags the Lightning Bolt

Research has shown that two years after changing the Gatorade logo, recognition is only half as high as the original. The original logo featured a lightening bolt in the "G". While the awareness may be low, it has gained some ground in the youth community by have words such as "sport" in affiliation with the brand. This symbolic power could be vital to the brand gaining ground beyond the original.


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