Shazam Makes TV Ads Interactive with SARA

Approximately a year ago, Shazam launched a new program. The Shazam Audio Recognition Advertising (SARA) program was designed to enable brands to reach a new depth in the consumer connection. Through Shazam's recognition software, customers can now interact with TV ads and become more engaged. Special promotions and hidden content will be made readily available at the consumers fingertips. The item will remain tagged in mobile devices for sharing with friends. Consumers now have the option to interact with ads they love and grow to value a brand.


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