Wednesday, February 22, 2012

Coca-Cola Testing Facebook Timeline Brand Page?

Facebook’s Timeline design for Pages is coming very soon! As mentioned in this post, rumor has it that Facebook will be announcing Timeline for Pages at the first ever Facebook Marketing Conference on February 29th in NYC.

The buzz is building about the imminent announcement of this much-awaited feature. Well, I should say, some businesses and brands are eagerly awaiting this overhaul to fan pages! Many of us are waiting with bated breath to see how the new Timeline design will affect a) custom landing tabs, and b) apps. Not to mention the split-wall, and whether fan engagement and EdgeRank will be impacted.

I’m certain the new page design will have the attractive large cover image. And it’s likely that apps will be displayed in ‘boxes’ at the top right of the Timeline design, similar to the personal Timelines. I certainly hope that we can still drive visitors and fans to custom landing tabs/areas.

As for when the rollout will happen, my guess is that major brands and large businesses will get the new design first, and after that it could take two to three months before all pages have access to the new Timeline format. But, who knows? Facebook doesn’t seem to be revealing much yet! Given there are over 845 Million user profiles vs. 20 Million fan pages with more than 30 fans, the Timeline rollout for Pages could happen much, much quicker than it is for profiles!


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