NATIONAL REPORT -- Over the last few years, the Coca-Cola Freestyle fountain has been making a splash in restaurants, offering more than 120 of The Coca-Cola Co.'s sparkling and still beverages from a single unit. At the same time, the idea of bringing this technology into the convenience channel has been met with a bubbling of questions: How would c-store customers respond to such a different fountain experience? Would it be additive to fountain sales? What impact, if any, would it have on packaged beverages?
At last, the beverage giant believes it has the answers -- and some convenience retailers are seeing for themselves whether Freestyle is the right fit for their stores and their customers.
"It's about giving the consumer choice and variety in a fun and engaging experience," said Gene Farrell, vice president and general manager of Coca-Cola Freestyle Global, The Coca-Cola Co. "Our early learning in c-stores is that consumer excitement is just as great as it is in the restaurant channel. We're seeing significant lifts in dispensed, and it doesn't appear to be cannibalizing packaged product."
"It's about giving the consumer choice and variety in a fun and engaging experience," said Gene Farrell, vice president and general manager of Coca-Cola Freestyle Global, The Coca-Cola Co. "Our early learning in c-stores is that consumer excitement is just as great as it is in the restaurant channel. We're seeing significant lifts in dispensed, and it doesn't appear to be cannibalizing packaged product."
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