The American Beverage Association (ABA) has hit out at advertisements used in an anti-obesity campaign, launched by the New York City Health Department, which warns about the consumption levels of soft drinks.
The 'Pouring on the Pounds' poster campaign, which launched across New York earlier this month, aims to "make consumers more aware of portion sizes" when choosing what to eat or drink. The city's health department said it hopes the campaign will "provide New Yorkers with the information they need to make healthier choices".
The 'Pouring on the Pounds' poster campaign, which launched across New York earlier this month, aims to "make consumers more aware of portion sizes" when choosing what to eat or drink. The city's health department said it hopes the campaign will "provide New Yorkers with the information they need to make healthier choices".
One poster depicts a man with Type 2 diabetes and an amputated leg sitting behind a graphic showing how soft drinks portions have increased over time. The accompanying text reads: "Portions have grown. So has Type 2 diabetes, which can lead to amputations. Cut your portions. Cut your risk." Other posters show fat dripping from a soft drink bottle, and a man sucking fat from a soft drinks can as it drips down his chin.
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