Coca-Cola & Pepsi Feel the Love from Consumers on Valentine's Day

A combination of high-tech and classic brands hold the keys to consumers' hearts according to the CBX consumer survey on brand love. Apple rises to the top.

Consumers love their brands, especially ones that begin with the letter “A” for Apple. In honor of Valentine’s Day, CBX (http://www.cbx.com), the New York-based brand agency, conducted a quantitative online survey of 1,000 consumers nationwide and asked, “What brand do you love the most?” and “Why?”

The top ten brands that are consumers’ Valentines:

1. Apple
2. Sony
3. Coke/Coca-Cola
4. Nike
5. Pepsi/Mountain Dew
6. Wal-Mart
7. Samsung
8. Chevrolet/Chevy
9. Dell
10. Amazon

“Consumer's love affair with their high-tech toys is evident. Brands that continue to give them new products to love will thrive,” says Gregg S. Lipman, managing partner, CBX. “But, we can’t overlook the classics, Coca-Cola and Chevrolet, two great American brands that seem to always own a piece of our hearts.” Perhaps it’s no coincidence that Chevrolet announced that it sold a record 4.76 million cars and trucks last year.

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