Thursday, February 9, 2012

Coke Zero tries to promote Magnificent Monday

Everyone wants an extra day off work, right?

Apparently not. 

Coke Zero, in a PR move of apparent benevolent goodness, wants to turn the Monday after the Super Bowl into a national holiday—as in the kind of government holiday that could lead to actual paid time off. They dubbed it “Magnificent Monday” and turned to YouTube and Twitter to drum up support.







What do you think? Good idea? Just executed poorly? Comment with your thoughts.

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