7 Essential Aspects of Word of Mouth Marketing

Researh has found word of mouth to be 8.5 and 30 times more effective than other media.
Berger’s ASPECTS breaks down the word of mouth process into seven factors against which marketing initiatives can be designed and tested.
1. Advertises Itself
2. Social Currency
3. Practical Value
4. Emotion
5. Common Ground
6. Triggered7. Stories

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Pandora Targets Men With SoBe Lizard, Supermodel Kate UptonLaunches first in-tuner animated video ad By Ki Mae Heussner

To promote SoBe's 'Try Everything' campaign, Pandora is launching its first-ever in-tuner animated video ad on its website, but only for a targeted group of men between the ages of 18 and 29.Like other ad campaigns on the site, Pandora said, the SoBe ads are triggered on a song skip or station change, so you know there’s some involvement on the part of the listener.PepsiCo, which owns SoBe, and Pandora declined to comment on the cost of the campaign or the estimated reach. But PepsiCo said the 'Try Everything' campaign is SoBe’s largest in years and its first trademark campaign in more than a decade.

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Tea Talk

The diversity of the four brands within the PLP portfolio—Brisk Iced Tea, Lipton Iced Tea, Lipton Pure Leaf Iced Tea and Tazo—perhaps best illustrate the strength and advantage that Pepsi’s tea business has in the market, namely, a tea for every taste. Mary Barnard, vice president and general manager of the PLP, says “We’ve done a lot of work recently just to segment the brands and we really feel good about this portfolio." The article below shares information about the growing tea market and PLP strategies.

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Pepsi uses "VisualDNA" techniques to track online consumers

In partnership with Pepsi, VisualDNA developed three quizzes: Pepsi Football, Pepsi Cricket (India), Pepsi Hopes and Dreams (China). Each of the quizzes is used on the relevant Pepsi website to provide a fun user experience and glean valuable audience behavior insights.

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Consumers Now Spending More Time on Mobile Apps Than the Web

Mobile data stats from comScore and Alexa, found that in June, consumers spent 81 minutes per day using mobile apps, compared to 74 minutes of web surfing. The report found that the growth in mobile app usage came mostly from more sessions per user, rather than longer sessions overall. Those sessions, by and large, are consumed by the use of games and social media apps, which took 47% and 32% of the total amount of time used for such apps.

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Honest Tea Rap: RETHINK WHAT YOU DRINK!

Name of Company/Competitor: Honest Tea

Name of Campaign/Spot: Rethink What You Drink   

Date Launched: 6/16/2011        

Description: Honest Tea Rap about rethinking about what you are drinking.

Media Details: Facebook/ YouTube/ Social Media

Reporters without borders - The voice

A cool print execution that literally spoke to people (pun intended). With creative use of a QR code and an iphone, the agency was able to educate readers regarding deep political issues in an extremely engaging way.

Case Study Below:



Lipton Tea- Brisk Yourself

      Name of Company/Competitor: Lipton Tea

·         Name of Campaign/Spot: Brisk Yourself

·         Date Launched: 6/1/2011

·         Description: Become a Brisk character by: selecting a body, uploading a picture, and creating your own hilarious little Brisk character.

·         Media Details: Facebook/ Social Media

Brisk Yourself

Four Keys To Creating Products For The Lady Gaga Generation

Gen Y, Millennials, The Lady GaGa generation - whatever you may call them, they are an important demographic as today's purchasers, especially to the soft drink category.  A recent article titled 'Four Keys to Creating Products for the Lady GaGa Generation' offers some keen insight in developing meaningful and relevant product experiences for Gen Y. A few interesting discussion topics include:

• Gen Y’s need to be recognized as being ‘unique’. But a dose of honesty and reality is still necessary (we all come in different sizes, nothing is ever ‘perfect’ – and those flaws undoubtedly serve to make us unique & beautiful (see Levi’s Curve ID).
• Gen Y doesn’t need to ‘own’ something in order to enjoy the experience. They’re more interested in use – particularly when it’s shared use – than in ownership. Classic example? See ZipCar and the rise of services like Dropbox to share music.
• Gen Y craves the ability to define and create their own success, on their terms (CEOs of their own businesses, freelance, etc.) and to actually create things themselves (see the rise of DIY home gardens, cheese makers and beer brewers).

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Coca-Cola, Ball jointly introduce can packaging with QR code

Coca Cola and Ball Corporation, a supplier of rigid metal packaging products and services, have partnered to bring consumers new cans with QR codes printed on the packaging. These QR codes, when scanned by a smart phone camera, takes the phone browser straight to an online “Coke Music Portal.”  The QR code offers a great opportunity to create a new promotion and reach out to a young consumer base.

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