Here are some DOOH campaigns which have captured my attention in tying up DOOH and technology across charity and commercial industries;
1. Pepsi Max #LiveForNow
Pepsi Max has used a bus shelter to advertise unbelievable moments that could happen Augmented Reality. I love this!
2. British Airways #lookup
Using GPRS, each time a BA plane flies over Trafalgar Square, London, the little boy on the screen gets up points to the plane in the sky and identifies it. The sky really has no limits!!
3. Amnesty (Germany)
When a passer-by looks at the poster directly, the facial recognition camera registers that people looking directly at the poster and the image changes into a photo of a couple looking happy. When the person looks away it shows the man abusing his partner.
4. Barncancer Fonden (Youth cancer charity Sweden)
This emotional DOOH campaign tells of how a young woman is affected by cancer, when the tube arrives, there is a camera that recognises the train and the wind blows her hair and then it flies off. Very powerful.
5. Secret Life of Marilyn Monroe
This innovative concept is very similar to Barncancer Fonden in the sense of the activity, but this time the technology behind the screens is a microphone which activates the digital advert when it registers a pre-set decibel.
No comments:
Post a Comment