Diet Coke Reveals Designs from JW Anderson Collaboration

via The Drum

Coca-Cola has unveiled the designs for its Diet Coke/ JW Anderson collaboration, which were inspired by the designer's autumn/winter 2015 collection. 

Launched at an event in London last night (30 July) the collection includes two limited edition aluminium bottles in red and blue and pink and grey, which echo Anderson's 'Vesuvio' graphic. 

The bottles feature an imaginary Italian postcard scene incorporating pixelated shapes. Hyper-realistic photography gives a three dimensional effect mimicking Anderson’s signature knitwear. 

The collection also features two t-shirts, a tote bag and premium notebook.

Commenting on the designs Anderson said: "I'm constantly looking for new challenges and Diet Coke enabled me to raise the bar and bring a different approach to the design of its iconic bottle". 

The collection forms part of Diet Coke’s ‘Regret Nothing’ campaign, which aims to inspire
and empower people to embrace their impulsive side.