Designer Jonathan Anderson has partnered with Diet Coke to design a range of bottles inspired by the knitwear from his fall 2015 collection. The bottles are part of the diet soft drink's new Regret Nothing Campaign and will be revealed in July.
"I view Diet Coke as a pop-culture icon so I was excited to have the opportunity to put my stamp on Regret Nothing," Anderson, the designer for Loewe and namesake brand JW Anderson, told British Vogue on Wednesday. "You can expect something completely different with lots of cool surprises."
According to the publication, Anderson has also designed two T-shirts and a notebook as part of the launch of Diet Coke's new campaign. A limited-edition collector's box set of Anderson's Diet Coke bottles will be available £ 24.95 (or about $39 at current exchange) from Harvey Nichols stores in the U.K. beginning August 17. Single bottles will be sold for £1.95, or $3, WWD reported.
The Diet Coke x JW Anderson collection will mark the first time that Diet Coke has used photography on its bottles.
"Jonathan Anderson's regret-nothing attitude helped him achieve outstanding success, so we feel very excited to be working with him," Bobby Brittain, GB marketing strategy and activation director for Coca-Cola, told British Vogue. "This collaboration is unlike any of Diet Coke's previous designer partnerships so we can't wait to unveil what will truly be an inspiring fashion-forward collection."
Previously, designers Jean Paul Gaultier, Patricia Field, Marc Jacobs, Matthew Williamson and Karl Lagerfeld have collaborated with Diet Coke.
Anderson and Diet Coke launched a one-minute video in anticipation of the collection. "What I like and what inspires me is the idea of using photography," Anderson says in the short film. The designer also said he wanted to make the bottles "something that you wanted to touch. It's the perfect form."
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