One of our favorite bands, Sunny Day Real Estate, is named after this opportunistic notion that if someone could figure out a way to make a profit from peddling cloudless days, they would. Well, clearly, that hasn’t happened yet, but everything else seems to be for sale – and with healthy markups at that.
Witness the trio of colorful cans of 7up pictured above. We picked ‘em up this morning at Cardenas. As you’ll notice, the green container is a commemorative EDC can emblazoned with Insomniac’s owl, while the other two star a pair of EDM stars, the red one featuring elder statesman Tiesto and the yellow one depicting the emerging talent known as Martin Garrix. Cost us less than five bucks. Here in Las Vegas, these bad boys can be had at pretty much any grocery store. (By the way, nice work there, 7 UP, for being all, “We’ll see your Obey Your Verse, Sprite, and raise you a Tiesto and Garrix.” Double props for the selfie contest.) On eBay right now, meanwhile, there are a half dozen listings touting these cans, the cheapest one we found offers four cans and a 2-liter bottle for $1.25, and the most expensive so far offers three cans (including a green version of the Garrix can) for $15.95 plus shipping.
At that same supermarket here in town, where you pick up a couple commemorative cans, you can also – or you could last week, rather – snag copies of the EDC-themed editions of the Las Vegas Weekly and Seven Magazine. If you haven’t seen them, both magazines were nicely put together and had great covers and content. They were also free. Somebody is now trying to sell those for $14.99 and $1.99, respectively.
We haven’t had the time yet to go through the listings more thoroughly to see what else could be had, but we did happen to notice that a foldable, complimentary EDC map from the festival is also listed for $9.95.
We’ll keep on these and let you know if they happen to actually sell (one listing has four people “watching” the auction). In the meantime, we’ve got some dust left that we can extract from our sneakers, which contain trace amounts of the actual soil from the speedway where EDC is held if you’re interested. How’s ten bucks sound?
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