Mountain Dew and Doritos Kick off "Fuel Up for Battle" Campaign

via BevNet

PURCHASE, N.Y., July 28, 2015 /PRNewswire/ — Mountain Dew^® and Doritos^®, the ultimate fuel for gamers, are once again teaming up with Activision Publishing, Inc. for the latest installment in Call of Duty^®, Black Ops III, which hits shelves worldwide on November 6. For the first time, the ‘Fuel Up for Battle’ program will offer fans exclusive Double XP in the highly-anticipated Call of Duty: Black Ops III Zombies mode, ‘Shadows of Evil.’

The Zombies mode in Black Ops III features its own XP progression system for fans – a first for the Call of Duty^® franchise – adding greater depth and more re-playability to the Zombies gameplay that players have come to expect. Starting in early October, fans in the U.S. can collect codes from specially marked packages of DEW^® and Doritos products to redeem points and earn up to 30 minutes of exclusive Zombies Double XP per day as well as the chance to win other great prizes.

“DEW and Doritos are excited to take the ‘Fuel Up for Battle’ program to a new level by giving gamers for the first time Double XP in Zombies mode,” said Greg Lyons, vice president of marketing, Mountain Dew. “Gaming is in our brand’s DNA, and partnering with Doritos to bring one-of-a kind gaming promotions and exclusive opportunities to our fans is something we are very proud of.”

“The DEW and Doritos ‘Fuel Up for Battle’ promotion is another example of PepsiCo’s strength in building integrated food and beverage marketing campaigns,” said Jeff Klein, vice president of marketing, Frito-Lay. “We are delighted to engage consumers with exclusive experiences through our unmatched brands in combination with blockbuster video games.”

Mountain Dew is bringing back tried and true gamer-favorite – Mtn Dew Game Fuel Citrus Cherry – and a new flavor – Mtn Dew Game Fuel Berry Lime – for a limited time only. Both products will hit shelves in the U.S., starting October 5 and will also be available via online retailers all year long.

Fans can also participate in the ‘Fuel Up for Battle’ promotion by purchasing any 3.125 oz. specially marked bag of Doritos Nacho Cheese, Doritos Cool Ranch, Doritos Spicy Nacho, Doritos Jacked Ranch Dipped Hot Wings, Doritos Jacked 3D Jalapeno Pepperjack flavored chips, or 3.75 oz. Doritos Dinamita Chile Limon flavored chips, beginning October 5.

Following the launch on October 5, fans can visit www.DewandDoritos.comfor complete details and rules of the ‘Fuel Up For Battle’ program.