via The Dieline
Sprite collaborates with famed basketball star LeBron James to reintroduce a one of a kind Sprite mix. By combining cherry and orange, a new flavor was born alongside some brand-new bottle packaging. Sprite's classic green-tinted bottle is draped in red with custom type and LeBron's initials in the background. Finally, Crown iconography and dashes of gold symbolize the superstar's most popular nickname — "King James."
Sprite collaborates with famed basketball star LeBron James to reintroduce a one of a kind Sprite mix. By combining cherry and orange, a new flavor was born alongside some brand-new bottle packaging. Sprite's classic green-tinted bottle is draped in red with custom type and LeBron's initials in the background. Finally, Crown iconography and dashes of gold symbolize the superstar's most popular nickname — "King James."
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