Lipton Brisk Iced Tea - Ozzie Ozbourn

·         Name of Company/Competitor: Lipton Brisk Iced Tea

·         Name of Campaign/Spot: How to have a normal day with Ozzie Ozbourn

·         Date Launched:12/27/2010

·         Description:Claymation puppet of Ozzy Ozbourne talks about how to be a normal person and then goes through his life. He is promoting the Brisk Stories online campaign.

·         Media Details:YouTube Channel

Lipton Brisk Iced Tea - Danny Trejo

·         Name of Company/Competitor: Lipton Brisk Iced Tea

·         Name of Campaign/Spot: Machete Summary with Danny Trejo

·         Date Launched: 12/27/2010

·         Description: Danny Trejo takes us through his movie and his brisk story as an animated character.

·         Media Details: YouTube Channel

Mountain Dew - It's Different on the Mountain

·         Name of Company/Competitor: Mountain Dew

·         Name of Campaign/Spot: It's Different on the Mountain

·         Date Launched:12/21/2010

·         Description: Jay Raps for a crowd and says the whole world disappears when he ryhmes. The world is different on the mountain.

·         Media Details: YouTube Channel

Book of Tens: Social-Media Campaigns We Liked

From’s Pepsi’s refresh project to Heinz’s Facebook product design, AdAge provides its list of top social-media campaigns from 2010.

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Mountain Dew - It's Different on the Mountain

·         Name of Company/Competitor: Mountain Dew

·         Name of Campaign/Spot: It's Different on the Mountain

·         Date Launched:12/10/2010

·         Description: There is a man boarding on simulated waves. Aerial view of a large canvas that reads: [WAVES ARE DIFFERENT ON THE MOUNTAIN]. [IT'S DIFFERENT ON THE MOUNTAIN].                    

·         Media Details: TV

Coca-Cola - Christmas

·         Name of Company/Competitor: Coca-Cola

·         Name of Campaign/Spot: Christmas

·         Date Launched:12/4/2010

·         Description: A depressing scene turns into a happiness celebration once Santa opens a Coke and shakes his snow globe. The characters that live in that city are suddenly brought together in joy and Christmas celebration.

·         Media Details: TV

Pepsi Max - The Winning Formula

·         Name of Company/Competitor: Pepsi Max

·         Name of Campaign/Spot: The Winning Formula

·         Date Launched:11/25/2010

·         Description: Pepsi Max is shown working out for its title of the Official Soft Drink of the NFL. The add includes Mark Sanchez helping Pepsi Max to train hard to keep Zero Calories and Maximum Taste.

·         Media Details: TV

Pepsi Max - Display King

Name of Company/Competitor:  Pepsi Max
Name of Campaign/Spot: Display King
Date Launched: 10/30/2010
Description: Pepsi Max goes up against Coke Zero by trying to make the best display case ever. Both put up elaborate displays until Pepsi Max wins by bringing out Snoop Dogg for a concert on a Pepsi Max stage.
Media Details: TV

Pepsi Max - Official Soft Drink of the NFL

·         Name of Company/Competitor: Pepsi Max

·         Name of Campaign/Spot:Official Soft Drink of the NFL

·         Date Launched:10/10/2010

·         Description: Pepsi Max claimed its position as the Official Soft Drink of the NFL. They included online music contracts with Snoop Dogg and called it the "Audible" campaign. Both were emphasizing Pepsi Max as being geared toward male interests. 

·         Media Details: Print, Online, TV

Mountain Dew - Here's To The Loud

·         Name of Company/Competitor: Mountain Dew

·         Name of Campaign/Spot: Here's To The Loud

·         Date Launched: 9/30/2010

·         Description: There are about 965,471 Channel Views and 3,125 subscribers.  Mt. Dew listens to their fans and here is a video about the creation of White Out that came out at the beginning of 2010.  

·         Media Details:TV

Pepsi Max - Jeff Grodon: 400 Prizes in 400 Miles

·         Name of Company/Competitor: Pepsi Max

·         Name of Campaign/Spot: Jeff Gordon: 400 Prizes for 400 Miles

·         Date Launched: 9/20/2010

·         Description: Gordon encourages people to enter the sweepstakes online during the October 10th race. Prizes will be given away every mile.

·         Media Details: TV, YouTube Channel

Coca-Cola - Unlock the Secret Formula

·         Name of Company/Competitor: Coca-Cola

·         Name of Campaign/Spot: Unlock the Secret Formula

·         Date Launched: 9/17/2010

·         Description: Who is Dr. Pemberton? montage of old coke commercials and a vault door is shown being closed with red alarm lights going off. Words say: It's okay you can have it. Wouldn't you like to know.                 

·         Media Details: TV, Online

Diet Mountain Dew

·         Name of Company/Competitor: Diet Mountain Dew

·         Name of Campaign/Spot: Two Men Show Eagle Tattoos in Break Room

·         Date Launched: 8/19/2010

·         Description:Two men at work talking about the unexpected taste of Diet Mt. Dew. Both show eagle tattoos. One woman takes a sip of her drink and screams like an eagle breaking all the glass. DIET TASTES BETTER ON THE MOUNTAIN.

·         Media Details: TV

Pepsi Max - Diner

·         Name of Company/Competitor: Pepsi Max

·         Name of Campaign/Spot: Diner

·         Date Launched:7/17/2010

·         Description: Pepsi Max and a Coke Zero delivery men are both sitting at a diner. They try to be friends and the Pepsi Max delivery man lets the Coke Zero guy try his soda. Pepsi Max guy records the moment and puts it on YouTube. They begin fighting.

·         Media Details: TV

Coca-Cola - Finals

·         Name of Company/Competitor: Coca-Cola

·         Name of Campaign/Spot: Finals

·         Date Launched:6/30/2010

·         Description: The story of a college student who falls asleep studying for his history exam and is about to miss it. Suddenly, the 2-D characters from his textbook come to life and attempt to wake him. These historical figures hatch a plan and open the Coke sitting on his desk. The 'psshht' of the Coca-Cola wakes him. The student takes a drink, is refreshed and energized, and heads out the door to the exam.    

·         Media Details: TV

Pepsi - 4th of July Wordplay

·         Name of Company/Competitor: Pepsi

·         Name of Campaign/Spot: 4th of July Wordplay

·         Date Launched: 6/29/2010

·         Description: Pepsi celebrates the 4th of July with a wordplay fireworks display and reminds consumers that every Pepsi bought, helps the Pepsi Refresh Project.

·         Media Details: TV

Mountain Dew - Green Label Art: Shop Series

·         Name of Company/Competitor: Mountain Dew

·         Name of Campaign/Spot: Green Label Art: Shop Series

·         Date Launched: 6/23/2010

·         Description: Skater boarding across town talking about being inspired. Mt. Dew just designed a brand new can for Mountain Dew and inspired 35 shops across the country to create their own.  Only one can will hit stores nationwide.Greenlabel.com

·         Media Details: TV

Coca-Cola - Quest

·         Name of Company/Competitor: Coca-Cola

·         Name of Campaign/Spot: Quest

·         Date Launched:6/4/2010

·         Description: An animated 12ish boy plays soccer.  This is the story of a boy who didn't know how to celebrate, so he set off on a quest to find his own celebration.  He flys like a plane and fights against robots.  Robotic soccer players appear.  He finds a coke and smiles. Coke was a heavy sponsor for the World Cup.

·         Media Details:TV

Lipton Tea - Inspiration

·         Name of Company/Competitor: Lipton Tea

·         Name of Campaign/Spot: Inspiration

·         Date Launched: 5/4/2010

·         Description: Shows a composer and the orchestra coming together in his head. It visually captures the creative process as he struggles to place the orchestra for the song. Suddenly, after having a sip of Lipton Tea, the music comes together. 'Tea Sharpens the Mind". 

·         Media Details: TV

Mountain Dew - DEWmocracy

·         Name of Company/Competitor: Mountain Dew

·         Name of Campaign/Spot: DEWmocracy

·         Date Launched: 4/21/2010

·         Description: The commercial compiles a compilation of fan made videos by those who helped create the three new flavors for Mountain Dew. There is a call to action for fans of the beverage to vote online for one of these new flavors to be sold.

·         Media Details: TV

Pepsi - Do Some Good

·         Name of Company/Competitor: Pepsi

·         Name of Campaign/Spot: Do Some Good

·         Date Launched: 4/15/2010

·         Description: The Pepsi Refresh Project encouraged others to get involved in their own community by making suggestions and volunteering for projects that united efforts to help others.

·         Media Details: Print, Billboard

Pepsi - Every Pepsi Refreshes the World

·         Name of Company/Competitor: Pepsi

·         Name of Campaign/Spot: Every Pepsi Refreshes the World

·         Date Launched:4/10/2010

·         Description: Pepsi drinkers and idealists around the world will put their passion projects online in hopes of having it voted on enough to get the project funded by Pepsi. These projects range from Health & Fitness, Arts & Culture, Food & Shelter, The Planet, Neighborhoods, and Education.

·         Media Details: Print

Pepsi - Every Pepsi Refreshes the World

·         Name of Company/Competitor: Pepsi

·         Name of Campaign/Spot: Every Pepsi Refreshes the World

·         Date Launched: 4/10/2010

·         Description: Men and Women of various nationalities, in their early 20's, share their ideas. With this split screen coming together for form images, Pepsi shows how everyone can come together and join the revolution. Millions of dollars are being given away for ideas that move the world forward.

·         Media Details: Experiential, TV, YouTube Channel

LIpton Iced Tea - Tokyo Dancing Hotel

·         Name of Company/Competitor: Lipton Iced Tea

·         Name of Campaign/Spot: Drink Positive

·         Date Launched: 3/22/2010

·         Description: Enjoy the natural Energy of Tea. Hugh Jackman takes a sip of Lipton and suddenly breaks into dancing throughout the Hotel.

·         Media Details: International TV

Coke Zero - Fannovations

·         Name of Company/Competitor: Coke Zero

·         Name of Campaign/Spot: Fannovations

·         Date Launched: 3/21/2010

·         Description: A man walks through a crowd of West Virgina fans asking why here has not been any innovations for fans when Coke has created a zero calorie drink with an amazing taste.

·         Media Details: TV

Diet Pepsi - Yo Sumo

Name of Company/Competitor: Diet Pepsi
Name of Campaign/Spot: Yo Sumo (I count)
Date Launched: 3/21/2010
Type of Media: Online
Description: This online effort targeted young third generation Hispanics. The website Pepsiyosumo.com invited users to tell their stories and build a network within Diet Pepsi. Yo Sumo means 'I count'. Their slogan: 'Let's go beyond being counted and begin to count.'
Media Details: Website, Banner Ads, Billboards, http://www.pepsiyosumo.com/

Diet Coke - Stay Extraordinary

·         Name of Company/Competitor: Diet Coke

·         Name of Campaign/Spot: Man goes to party, woman does a fashion show

·         Date Launched: 3/7/2010

·         Description: City is shown at night. Show a man taking a Diet coke to a party, another is using a diet coke as inspiration for a mural. A woman is getting ready for a fashion show with a diet coke. A nurse is drinking a coke while working, and a film director take a sip before shooting an explosion. Beyonce gets out of a limo as paparazzi take pictures. Stay extraordinary.

·         Media Details: TV

Mountain Dew - Honor the Code

·         Name of Company/Competitor: Mountain Dew

·         Name of Campaign/Spot: Honor the Code

·         Date Launched:3/6/2010

·         Description: Animated video game screens of soldiers in armor. Ground and air vehicles move over a desert. "Prepare to mobilize for the new Honor The Code promotion from Mountain Dew. A soldier jumps and grabs the hand of the soldier in orange. Five multicolored drinks are shown. Enter for your chance to win Halo Reach prizes starting September 5, 2010 at [HONORTHECODE.COM]. [HALO REACH] [XBOX 360]

·         Media Details: TV

Honest Tea Plans To Continue 'Guerilla' Marketing

Seth Goldman, who will remain at the helm of Honest Tea after it is acquired by Coca-Cola, said the brand will continue its marketing approach, which includes sampling events that generate media and social media attention. He said traditional media campaigns may make sense when the company is larger, but "we never had the comprehensive distribution needed to support big, traditional media campaigns, and our 'guerilla' approach has been very effective." 

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