· Name of Company/Competitor: Pepsi Max
· Name of Campaign/Spot: Love Hurts
· Date Launched: 2/6/2011
· Description: Wife is constantly making husband choose something healthy but without taste. When he is caught with a Pepsi Max, she doesn't punish him cause it's healthy. She knocks out a girl jogger on accident.
· Media Details: TV (Superbowl)