Pepsi - The X Factor

·         Name of Company/Competitor: Pepsi

·         Name of Campaign/Spot: The X Factor: Simon Cowell on Auditions

·         Date Launched: 2/24/2011

·         Description: Simon Cowell discusses his new show and how devoted it is to finding new talent that will stand out. He talks about the rules and the audition process. Cowell expresses his love of watching the talent in auditions and trusting the audience's opinion.

·         Media Details: YouTube Channel