Diet Pepsi - Get the Skinny

·         Name of Company/Competitor: Diet Pepsi

·         Name of Campaign/Spot: Get the Skinny

·         Date Launched: 2/18/2011

·         Description: Diet Pepsi took Fashion week by store with a partnership with Betsey Johnson to launch the new Skinny sized can. The sleek new can is meant to be the perfect compliment to today's most stylish looks, and Johnson is the pinnacle of trendsetting fashion.

·         Media Details: YouTube Channel