For Pepsi, a Business Decision With Social Benefit

Companies like PepsiCo are realizing that doing a little good for a community can also make logical business sense. By buying directly from Mexican corn farmers, Pepsi saves in transportation costs that are constantly fluctuating. Farmers are now able to provide for their families and not risk deportation by going North to find work. While these poorer markets need help to grow, they are also potential consumers for various products. Companies are now attempting to access these markets while providing a helpful service. A little bit of good truly does goes a long way.

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