Aw Sugar Sugar

As health conscious consumers rise up against high fructose corn syrup in soft drinks, soda makers discover the ultimate replacement, sugar. Sugar used to have high prices which forced makers to turn to high fructose corn syrup as an alternative. Some groups, such as the Grocery Manufacturers Associate, don’t see the harm in high fructose corn syrup. However, many consumers and stores are putting their foot down and demanding less preservatives and more natural ingredients.

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Pepsi- Cooking with Snoop

Name of Company/Competitor:  Pepsi
Name of Campaign/Spot: Cooking with Snoop
Date Launched: 1/31/2011
Description: Viral video for the Superbowl, apart of the bigger online campaign with Snoop Dogg. Snoop and the Pepsi Delivery Guy prepare a dish for the game.
Media Details: YouTube Channel, Viral Videos

Pepsi - The Pepsi Refresh Project, 2011

·         Name of Company/Competitor:Pepsi

·         Name of Campaign/Spot: The Pepsi Refresh Project, 2011

·         Date Launched:1/30/2011

·         Description: Pepsi will start up the new Refresh project again in April. This time the new Pepsi Challenge is focusing on Education, Communities, and Arts & Music.

·         Media Details:  Experiential, YouTube Channel, Viral Videos, Pepsirefreshproject.com

Diet Coke - Heart Truth

·         Name of Company/Competitor: Diet Coke

·         Name of Campaign/Spot: Heart Truth

·         Date Launched:1/28/2011

·         Description: Hearts will begin popping up everywhere in an effort to raise awareness for Woman's Heart Health Programs. Diet coke will be launching Capture the Flag as a national effort to benefit the cause.

·         Media Details: TV, Online

Diet Coke - Popping Up

·         Name of Company/Competitor: Diet Coke

·         Name of Campaign/Spot: Heart Truth: Popping Up

·         Date Launched:1/27/2011

·         Description: Hearts will begin popping up everywhere in an effort to raise awareness for Woman's Heart Health Programs. Diet coke will be launching Capture the Flag as a national effort to benefit the cause.

·         Media Details: TV

Diet Coke - Travelling

·         Name of Company/Competitor: Diet Coke

·         Name of Campaign/Spot: Heart Truth: Travelling

·         Date Launched:1/27/2011

·         Description: Hearts will begin popping up everywhere in an effort to raise awareness for Woman's Heart Health Programs. Diet coke will be launching Capture the Flag as a national effort to benefit the cause.This commercial displays hearts being lifted in various locations.

·         Media Details: TV

Spin's top 20

Spin's top 20 songs of 2010. Appropriately, the most memorable song first existed as a goofy Internet novelty. But due to its universal sentiment, Cee Lo's holy-rolling gusto, and the year's shit train of woes, it actually resonated.

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Facebook’s Sponsored Stories: Social Actions Become Ads

As of today, groups will be able to turn actions (like visiting a store or checking-in at a restaurant) into sponsored content. In addition, if a company has their own app it can promote actions users take within them. This content will then appear on the side of your Facebook page, in essence allowing the consumer to promote a brand they like organically.  It will be great for users, because instead of having seemingly random and sometimes offensive ads pop-up on their screen, they can connect with companies they already love. While advertisers DO have to pay for their company to be sponsored, from there its popularity is based solely on how often Facebook users mention it in their posts.

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Pair

Diet Coke and People static cling at checkout in LA

Regulator Disputes Vitaminwater's Health Claim

Vitaminwater has too much sugar to be accurately described as nutritious, Britain’s ad regulator ruled Wednesday, ordering brand owner Coca-Cola Co. to stop running publicity carrying the claim.

AriZona Beverage launches new series of waters infused with Twinlab vitamins, antioxidants

        AriZona Beverage Company has launched a new series of enhanced waters that are infused with a proprietary blend of Twinlab vitamins and antioxidants.
        The RESCUE line of waters features AriZona’s green tea extract for antioxidants and a vitamin formula developed by Twinlab’s laboratories.
        The formula is meant to help boost active fluid replacement and also help to balance nutrient absorption in the body.

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Groupons and other group coupons - Off the charts

It’s clear that Groupon, Living Social and other group couponing sites have been successful and popular. Even Google announced it is hopping on the bandwagon. The company is preparing a service called “Google Offers,” designed to compete with the popular social buying site Groupon.


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Pepsi Max - Burnout

·         Name of Company/Competitor: Pepsi Max

·         Name of Campaign/Spot: Burnout

·         Date Launched:1/19/2011

·         Description: Three men trick their boss with an elaborate prank to make the boss think he might be going crazy. As a result they are able to get the boss out of the office and relax with some TV and a Pepsi Max. [Max It!]

·         Media Details: TV

Diet Coke - Laundry Day

·         Name of Company/Competitor: Diet Coke

·         Name of Campaign/Spot: Laundry Day

·         Date Launched:1/19/2011

·         Description: A man and a woman both have just been broken up with via text. Each see public displays of affection as they are going about their day. As fate would have it, these individuals both are doing laundry and become soul mates over a Diet Coke.

·         Media Details: TV

Exclusive: Foursquare's New Partnership With PepsiCo Takes Focus Off of Places

Foursquare, the New York-based geo-location service will introduce a rewards platform built on top of Safeway's existing loyalty program. The platform enables users to link their Safewayloyalty accounts to Foursquare, and earn rewards from check-ins. It is designed to be scalable, which means any other national retailer--perhaps even Walmart--could link its existing loyalty program to Foursquare.

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Bus Shelter Ad Keeps Commuters Warm While They Wait

Innovative campaign for Caribou Coffee’s new hot breakfast sandwiches. They have installed bus shelters in Minneapolis that not only look like ovens but are also equipped with real heaters to keep the waiting commuters warm in this cold weather.

Facebook

Facebook came into the world and took it by storm. It has revolutionized our culture and become what many consider to be an obsession. The charts below display some astounding results.

Beverage R&D: 2011 New Product Development Survey

According to a Beverage Industry survey, 45% of respondents plan more product launches in 2011 compared with 2010, while 44% anticipate the same number of launches. Products will focus on consumer desires for beverages that are healthful, all-natural and convenient. Citrus flavors are replacing superfruits among top sellers, alongside chocolate, vanilla and strawberry.

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Hawaiian Punch trims calories and updates its mascot

Dr Pepper Snapple Group, which owns Hawaiian Punch, is adding Splenda to cut the drink’s calories by 25% and updating its walking punch-bowl mascot, Punchy. Starting in February, Punchy will have a computer-generated 3-D surfer look, as the company seeks to build on volume gains of 14% in 2009 and 7% in the first nine months of 2010.

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Yet Another Super Bowl Spot Brings PepsiCo's Total to Seven

        After dialing back its presence in the Super Bowl last year, when it bought just four spots and used them all on Doritos, PepsiCo is coming back to the big game in a big way this year. In addition to the six spots already promised to Pepsi Max and Doritos for this year’s “Crash the Super Bowl” contest, Ad Age has learned that the company has a seventh spot in the mix.
        Brisk, a product of the Pepsi Lipton Tea Partnership, has been growing rapidly. According to Beverage Digest, the line grew its share by 4 points to 14% of the ready-to-drink tea market in the first nine months of 2010. Volume was up nearly 60% during the same period. Growth has been driven by packaging innovation, including a 1-liter PET bottle. Brisk competes with brands including Arizona, Snapple and Nestea.

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Dr Pepper, Lady Antebellum join for CMA contest

Dr Pepper is running a contest to give the winner tickets to the 46th Annual Academy of Country Music Awards in Las Vegas. The winner and one guest will get a private concert with Lady Antebellum, tickets to the show this spring, and access to the post-awards ACM All-Star Jam.

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Diet Dr Pepper on Cougar Town - ‘Promercial’

In order to avoid the wrath of the DVR, advertisers have discovered a new method of brand or product integration into the plot of a TV show. This new match up of Promotion and Commercial has become a new point of interest for the Diet Dr Pepper campaign, ‘Unbelievably Satisfying.'  Diet Dr Pepper has shown these ‘Promercials’ throughout ABC to integrate branding within the shows.

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Pepsi Max - Urgency

·         Name of Company/Competitor: Pepsi Max

·         Name of Campaign/Spot: Urgency

·         Date Launched:1/12/2011

·         Description: Two friends save a man from boring shopping with his girlfriend. They fake an emergency accident and take him to a football game instead.

·         Media Details: TV

Pepsi Max - Magician

·         Name of Company/Competitor: Pepsi Max

·         Name of Campaign/Spot: Magician

·         Date Launched:1/12/2011

·         Description: A man is rescued from a boring show with his girlfriend and her parents by his two friends. They drink a Pepsi Max and go do what they want to do.

·         Media Details:TV

Lemon-Lime Bubbly Goes Au Naturel

Sierra Mist has re-branded its lemon-lime soda and removed preservatives and high-fructose corn syrup. The Sierra Mist Natural brand is aimed at people who shop for natural and organic foods.

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Mountain Dew Pitch Black

Mountain Dew Pitch Black returns in 2011 » Limited 8-week availability starting May 2011
Some old Mountain Dew favorites will be returning for a limited time as part of a new “Back By Popular DEW-mand” that PepsiCo isrolling out. The idea is to bring back fan favorites in 8 week cycles. Mountain Dew Pitch Black will be one of the first ones bought out for this limited edition treatment.

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Lipton Brisk Iced Tea - Extremely Brisk Story

·         Name of Company/Competitor: Lipton Brisk Iced Tea

·         Name of Campaign/Spot: Extremely Brisk Story

·         Date Launched:1/6/2011

·         Description: An extremely Brisk story. Users can log on and tell their unique Brisk Story. Weekly prizes for different subjects that are introduced each week.

·         Media Details: Online, Facebook

Diet Coke - Stay Extraordinary

·         Name of Company/Competitor: Diet Coke

·         Name of Campaign/Spot: Stay Extraordinary

·         Date Launched:1/6/2011

·         Description: Diet Coke give the extra boost to consumers to achieve their potential.

·         Media Details: Print

Diet Coke - Stay Extraordinary

·         Name of Company/Competitor: Diet Coke

·         Name of Campaign/Spot: Stay Extraordinary

·         Date Launched:1/6/2011

·         Description: Emphasizing that Diet Coke is for those who are as unique and special as Diet Coke.

·         Media Details: Billboard

Pepsi Max - Crash the Superbowl

·         Name of Company/Competitor: Pepsi Max

·         Name of Campaign/Spot: Crash the Superbowl

·         Date Launched:1/5/2011

·         Description: Pepsi Max fans are able to compete for the chance to get their fan made advertisement on the Superbowl. The winners get a huge pay day and the glory of beating out millions of other competitors.

·         Media Details: Print

Pepsi Max - Combine

·         Name of Company/Competitor: Pepsi Max

·         Name of Campaign/Spot: Combine

·         Date Launched: 1/3/2011

·         Description: Sports commentators discuss the qualities of Pepsi Max and praise it as the potential pick for the Official Drink of the NFL. It is able to play both the Zero Calorie and Big Taste field.

·         Media Details: TV

Pepsi Max - Draft

·         Name of Company/Competitor: Pepsi Max

·         Name of Campaign/Spot: Draft

·         Date Launched:1/3/2011

·         Description: In similar fashion to the NFL Draft, Pepsi claims the position as the Draft choice for Official Softdrink of the NFL. 

·         Media Details: TV