Diet Coke - Popping Up

·         Name of Company/Competitor: Diet Coke

·         Name of Campaign/Spot: Heart Truth: Popping Up

·         Date Launched:1/27/2011

·         Description: Hearts will begin popping up everywhere in an effort to raise awareness for Woman's Heart Health Programs. Diet coke will be launching Capture the Flag as a national effort to benefit the cause.

·         Media Details: TV