Diet Coke - Heart Truth

·         Name of Company/Competitor: Diet Coke

·         Name of Campaign/Spot: Heart Truth

·         Date Launched:1/28/2011

·         Description: Hearts will begin popping up everywhere in an effort to raise awareness for Woman's Heart Health Programs. Diet coke will be launching Capture the Flag as a national effort to benefit the cause.

·         Media Details: TV, Online