· Name of Company/Competitor:Pepsi
· Name of Campaign/Spot: The Pepsi Refresh Project, 2011
· Date Launched:1/30/2011
· Description: Pepsi will start up the new Refresh project again in April. This time the new Pepsi Challenge is focusing on Education, Communities, and Arts & Music.
· Media Details: Experiential, YouTube Channel, Viral Videos, Pepsirefreshproject.com
