Facebook’s Sponsored Stories: Social Actions Become Ads

As of today, groups will be able to turn actions (like visiting a store or checking-in at a restaurant) into sponsored content. In addition, if a company has their own app it can promote actions users take within them. This content will then appear on the side of your Facebook page, in essence allowing the consumer to promote a brand they like organically.  It will be great for users, because instead of having seemingly random and sometimes offensive ads pop-up on their screen, they can connect with companies they already love. While advertisers DO have to pay for their company to be sponsored, from there its popularity is based solely on how often Facebook users mention it in their posts.

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