Diet Dr Pepper on Cougar Town - ‘Promercial’

In order to avoid the wrath of the DVR, advertisers have discovered a new method of brand or product integration into the plot of a TV show. This new match up of Promotion and Commercial has become a new point of interest for the Diet Dr Pepper campaign, ‘Unbelievably Satisfying.'  Diet Dr Pepper has shown these ‘Promercials’ throughout ABC to integrate branding within the shows.

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