Beverage Industry Steady on Defense

The American Beverage Association (ABA) has been taking a strong stance on issues from new taxation to links to obesity.  Recently, the American Stroke Association (ASA) launched a large campaign stating that the relation between Diet drinks and strokes equal causation. The ABA immediately sent out research refuting these claims, however, the issue has already become mainstream consumer knowledge. On the taxation front, the ABA has also created the site nofoodtaxes.com to help consumers fight against food taxes that would steer them toward different options. While the fight is fierce, there has been progress from key beverage leaders such as Dr Pepper, Coke, and Pepsi. These brands have come together to include calorie labels on the front of their packaging.

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Putting Health Before Headlines from American Beverage Association on Vimeo.