Sierra Mist Effort a Not-So-Sweet Attack on Sprite

For awhile it seemed directly comparative ads had petered out -- think Domino's CEO burning Subway's cease-and-desist letter in a spot or Campbell's and Progresso duking it out over MSG -- in a trend that landed some players at the NAD or in court. But the strategy is alive and well in the soft-drink category, where Sierra Mist Natural is taking a direct jab at lemon-lime leader Sprite.

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