Diet Coke Wins Battle in Cola Wars

Based on recently released market-share data, Diet Coke's U.S. sales were announced to be higher than Pepsi-Cola's in 2010, making Diet Coke the Number 2 soft drink in the nation. This much coveted No. 2 spot was narrowly attained by Pepsi-Cola in 2009, but was lost in 2010 due to a .5% drop in Pepsi-Cola's market share. Coca-Cola Co. believes this new boost in numbers can be attributed to a strong focus on their core brands and advertising Coca-Cola heavily during the Superbowl, and Diet Coke heavily during the Academy Awards.


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