Pepsi hopes tapping a big gun will restore market share

Simon Cowell's new show, "X-Factor", is rumored to be the next big interactive voting talent show. Pepsi, who missed the opportunity to sponsor "American Idol" when it first began, is investing $60 million dollars toward the show. PepsiCo believes this effort will generate profits to outdo Coca-Cola. Coca-Cola currently hold the Number one spot in the beverage industry with Diet Coke as Number 2.


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