Television's Senior Moment

TV is transforming from its young image, into acting its own age. Since Baby Boomers make up a majority of the viewer market, shows are beginning to cater to their generation by showcasing older actors and relatable advertisements. Networks are switching gears and developing a new plans that charge advertisers increased rates for shows with older viewers. This new model will ignore age and focus on income factors instead. Boomers still control a majority of the buying power and could become the most sought after demographic in television.