Liquid laundry soap in a cardboard bottle?

The eco-conscious consumer is making a huge impact by having companies cater to their psychographic identities. This new liquid laundry soap bottle provides shoppers with an environmentally friendly alternative to other products that waste materials. Using 66% less plastic than conventional bottles, the new design makes recycling an easy task. Innovative ideas, like this recyclable laundry soap bottle, are the key to connecting with what consumers want and providing with that demand.

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