Coca-Cola spent more than $2.9 billion on advertising in 2010

        In 2009, Coca-Cola advertising expenses fell about 6.7 percent from $3 billion. The company said a major cause of that decrease was a shift in its marketing and media spending strategies. It spent more marketing dollars on in-store promotions, loyalty points programs and point-of-sale marketing.

        In 2010, Coca-Cola claims to have incurred more than $2.9 billion in advertising expenses last year, up 4.5 percent from nearly $2.8 billion in 2009. The figures on print, radio, television and other advertisements were disclosed in an annual filing with the U.S. Securities and Exchange Commission.

Read Article Here