Coke, Pepsi Battle Over 'Green' Bottles

On March 15th, Pepsi Co announced that it has developed the world's first entirely plant-based PET plastic bottle. This new bottle is made solely out of bio-based raw materials, such as switch grass, pine bark and corn husks. Pepsi hopes to implement its "Power of One" advantage by using agricultural byproducts from its foods business as bottle materials. Following Pepsi's press release, Coca-Cola immediately responded with an announcement that the release of their fully plant-based bottle is in the foreseeable future.

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