Facebook Test Mines Real-Time Conversations for Ad Targeting

Facebook represents a huge network of individuals that advertisers are desperately trying to reach. Due to a lack technology, it was difficult to offer real time ads for immediate consumer interests. Facebook has been delivering targeted ads based on wall posts and status updates for some time, but never on a real-time basis. Now Facebook is upgrading to meet the demand for access into the consumers momentary desires and thoughts. Beyond usual target methods, Facebook will now broaden the target audience reach exponentially by delivering timely, relevant and measurable.

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