Tweet This: Social Endorsements Beat Social Media Ad Buys

New research being released today suggests that brand endorsements streamed by celebrities directly to friends and followers on social media platforms such as Facebook and Twitter, are significantly more effective than conventional display ads placed on social media pages. The findings, which are based on an analysis of more than 200 celebrity endorsement campaigns on Facebook and Twitter vs. a corresponding number of ads on Facebook, indicated "performance lifts" that were a minimum of 50% greater for streamed celebrity endorsements. 

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